Recently I plugged our domain, beaconsystemsinc.com, into some sort of domain grader and was quite surprised to read in the results that it was worth $35,000.00. Now I don’t have a lot of faith in that figure, but it did serve to cement the notion that aged domains rule.
The algorithms search engines use to rank Web Sites are constantly in flux. It’s impressive, and if you’re on the wrong side maybe a bit scary, how much control a company like Google has over how a site fares among competitors in search results. There are things you can do to improve your ranking and we’ll go over some of the simpler tasks in these posts, but all in all, the majority of us on the web are at the search engine’s mercy.
One facet that does seem static is the aged domain. It makes sense. Anyone up to no good will be registering a lot of domains over time and they’re not going to want to register for more than a year or two. They need to stay ahead of anyone trying to chase them down. An aged domain has higher legitimacy than one still in diapers and hasn’t proven itself.
Just this past week I was having a conversation with a friend and client. He and his wife are in the process of printing a book they just completed, so he is putting together a simple site in hopes of garnering enough pre-release sales to offset as much of the printing costs as possible. Over the past five years or so he and his wife have found themselves involved with fascinating projects that are falling under an umbrella media corporation they incorporated But, there simply is no time to devote to marketing it now and likely won’t be for the foreseeable future. It will be something they will do in the future. So I advised him go ahead and get a splash page (simple single page typically with a logo and some text) up on the net now so that domain will begin aging while they continue their foray into the book publishing world. When the day comes when they do have time and resources to invest in marketing this media company online, that domain will have x number of years already under its belt and be that far ahead in the SEO game.
It’s cheap. It’s simple.